IR Energy
Homepage redesign and a 3-month SEO campaign for a South Wales renewable energy installer, resulting in 76% more clicks and 50 enquiries in three months.
- Client
- IR Energy
- Location
- South Wales
- Sector
- Renewable energy
- Services
- Web Design, Web Development, Local SEO
- Website
- ir-energy.co.uk
Results
Results
- +76%Clicks from Google
- +164%Search impressions
- 50Tracked enquiries
First 3 months of the SEO campaign · stats taken 30/04/2026
The brief
IR Energy had an existing website but weren’t happy with the results from their previous agency. They came to NC Digital for a homepage redesign and a proper SEO strategy to generate more local enquiries.
What we did
Redesigned the homepage to better communicate IR Energy’s expertise and convert visitors into enquiries. Followed this with a three-month local SEO campaign, building 20 dedicated ranking pages targeting high-intent search terms across South Wales — covering solar, battery storage, heat pumps, EV charging, and insulation across Merthyr Tydfil, Cardiff, and the surrounding region.
From 2–3 forms a month to 50 enquiries
Before the SEO campaign began, IR Energy were averaging just 2–3 quote request forms per month. Over the following 3 months, the website generated 50 tracked enquiry actions — including form submissions, phone clicks, and email interactions.
The structure was built around pillar pages for “Renewable Energy Installers [location]”, supported by individual service and location pages.
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